Block Restoration: taking back the website and owning the source of the leads
London refurbishment firm. Monthly SEO and Google Business Profile. First 3.5 weeks.
The first three weeks
Work started on 19 October. This is what came in before the first monthly report was even due.
First website enquiry
Through the contact form within two weeks of starting.
First SEO lead converted
A search enquiry quoted and won inside three weeks.
Two surveyor practices introduced
London surveying firms looking for lime plastering, rendering and repainting contractors, passed direct to the client.
One reinstatement project passed
A whole-house reinstatement job in East London, sent straight to the client.
Leads from search, plus leads we went out and found. Both in the same three weeks.
The starting point
Block Restoration's website was controlled by a previous agency. The site had thin, near-duplicate location pages, missing titles and descriptions, typos, a broken quote form and place names that did not exist.
The website
We took the site back, moved the logins into the client's hands and removed the old agency's access. Then we fixed the foundations: page titles and meta descriptions, image alt text, typos, the reviews widget and the quote form.
The content
The blog
Guides written to answer what leaseholders and managing agents actually search for.
Published guides
- 01Crack stitching explained
- 02Stucco repair in London: a guide
- 03Section 20 notices explained: what London leaseholders need to know
- 04Do you need a building survey before major works?
- 05Signs your building needs external refurbishment
- 06External redecoration for London blocks: a guide
Survey pages that put the client first in line
Most refurbishment work starts with a building survey. Whoever the surveyor recommends usually gets the job. So instead of waiting to be recommended, we built in-depth building survey pages for Kensington, Hampstead, Notting Hill and Maida Vale. Survey enquiries now come to Block Restoration first, and are passed to independent RICS surveyors they work with. The client is in the conversation before the works are even specified.
Google Business Profile
The result
Within the first few weeks the surveyor relationships generated a £30K project. Every change was documented with before-and-after proof reports.
